In a series of four experiments, [researchers] found that participants primed to think of money were more likely to behave unethically on various lab tasks than those who received a neutral prime. People who were prompted to think about time behaved the most ethically. A little more than 87 percent of the participants in one of the experiment’s money conditions cheated, compared to almost 67 percent of the control group and around 42 percent of people in the time condition.
The researchers chalk this effect up to self-reflection, with the notion of time being tied to thinking about how little of it you have—sort of like a mental death countdown clock. Focusing on time “seems to lead people to notice that how they spend their time sums up to their life as a whole, encouraging them to act in ways they can be proud of when holding up this mirror to who they are,” they write."
(Source: , via explore-blog)